Lily Allen Unveils Lucy In Disguise Collection

30 Mar

Lucy In Disguise: Lily Allen & Sarah Owen

Last year Lily Allen and her sister slash business partner Sarah Owen opened their own vintage clothes store in London’s Covent Garden which allows shoppers to hire or buy vintage pieces at affordable prices. The store ‘Lucy In Disguise’ (brilliant name) also features a blow dry bar and a vintage salon. Sounds like a fashionistas dream!

But now the two sisters will also be launching their own fashion line under the Lucy In Disguise label. The 18 piece ready-to-wear vintage inspired collection will be sold in store and on the LID website as well as in Harvey Nichols stores across the UK from June.

Lily ‘with a little help from her friends’ have designed vintage inspired pieces named after a famous person or place such as ‘Capone’ a thirties inspired black beaded flapper-esque dress. Sketches of the dresses have been released and we have to say they look amazing.

Of the collection, Lily said it was inspired by the idea of a fictional Lucy who is “A time-traveling fashionista who’s inviting you to explore her wardrobe… It’s a great opportunity to play with the character.”

If you’ve been watching the “Lily Allen: Riches to Rags” documentary then you’ll have seen just how much it means to the sisters that they cater for everyone in terms of prices. The collection will range from £95-£350 which isn’t too bad.

Of course Lily is no stranger to designing- remember her Lily Loves collection for New Look and of course her jewellery collection?

Wardrobe Loves Lily & Sarah!

We love Lily Allen here at Wardrobe and after watching the documentary we’re also a little bit in love with Sarah too- she has an amazing wardrobe! We haven’t been to LID yet but the four of us hope to visit the shop soon. Like I said it sounds like every fashionistas dream…

You can find more details of Lucy In Disguise London on their website here.

What do you think of the new collection? Have you been to Lucy in Disguise and if so what did you buy?

Source & Images courtesy of, Lucy In Disguise and


2 Responses to “Lily Allen Unveils Lucy In Disguise Collection”

  1. daisychain March 30, 2011 at 2:20 pm #

    I like the look of what you’ve posted! out of my price range though :(

  2. emma iannarilli March 30, 2011 at 11:26 pm #

    Hi girls. Great post, as usual. Sarah is my new style crush, she looks effortless and amazing all the time. I have made her my style icon for March at Please take a look and see what you think!
    Cheers. Emma

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