Ah Selfridges. A place where all my hard earned cash seems to go.
If it’s not the beauty counters it’s the Paperchase concession- but mainly the beauty counter.
Recently, the whole beauty floor has had a refurbishment. It has got bigger and a lot better. I’ve had a browse around since the new floor opened but a few weeks ago, the lovely Rose (personal beauty shopper at Selfridges) invited me down for a tour. Now, as you know my beauty knowledge is not that great so I jump at the chance to learn something new and to annoy the hell out of the assistants with my constant questions ha!
Now, there are so many skincare and makeup brands- not only on the beauty floor but in general that it is hard to know what to try and what to avoid. Obviously, the brands in Selfridges are a lot more pricier than your high street brands so I only like to buy something that I know is a worthy investment. How do I know that though? Mainly from trying the items through makeovers, asking my friends and of course reading beauty blogs.
When I spoke to Rose about this, she gave me a quick synopsis of all the brands and took me to the counters she thought I should definitely try.
First up was RMK- a Japanese cosmetics and skincare brand. How have I never noticed them before??? Two words: cleansing balm. BUT more on this over the next few weeks as I was invited down to have a little makeover – trust me you don’t want to miss that haha.
Then I was taken to Bobbi Brown- now this is a brand I have used in the past. In fact, when I wanted to learn how to wear makeup, I actually bought her makeup manual. Godsend! However, my last visit to the counter at Selfridges wasn’t the best. I was ignored, despite me being ready to part my cash with them. Out of frustration, I left and vented my disappointment via Twitter- standard. Rose & the Bobbi Brown staff apologised and asked me to give them another go, which I did. With my friends wedding looming, I wanted to learn how to do a daytime smokey eye. You can book in for free masterclasses at the concession which is really handy. My MUA went through every step with me and answered all my questions. I was so impressed with my look, I bought one of the cream shadow sticks (£20.00). I did try it myself a few days later at the wedding. Of course it wasn’t as good but practice makes perfect right?
I hate doing these poses! But trust me, my eyes looked good.
The beauty hall is full of lots of other brands such as Charlotte Tilbury. Also new on the beauty hall is the beauty workshop- a place to go to for all your beauty needs. You can get your nails done, brows and your hair at the Umberto Giannini dry bar. No doubt, I’ll be visiting the dry bar when the Christmas party season starts.
Image from Selfridges
My last stop was Jo Malone. Again, one I have heard lots about but i’ve never really investigated the brand. I thought they just did candles but they also do bespoke fragrances. I’m not really a ‘fragrance’ person but that didn’t stop me sniffing all the bottles! I sat down with the sales advisor and we found what kind of smell I liked- it was quite interesting (fruity and light FYI). I also didn’t realise they do hand and arm massages using the products. Bonus, because my right arm REALLY needed it. That’s what you get for carrying a Mary Poppins bag. The fragrance I chose was ‘Peony & Blush Suede’ which was nice. However, I sneezed all the way home boo. I think I’ll avoid having it all over my body, my nose is obvs too sensitive.
I enjoyed my tour and especially trying out the ‘new’ brands. However, after spending FAR too much money on makeup in one day, I might have to keep away from the beauty hall for a bit…
Oh I also stopped by at Urban Decay…
Have you visited the new Selfridges Birmingham Beauty Hall? Which makeup or skincare brand do you recommend?
Images taken by WardrobeMag unless stated